Online Marketing

We know our way around the web, and we also know the target groups. We know how to appeal to them, and how to generate traffic to your site or web app. Together, we devise a suitable strategy. This obviously includes Search Engine Optimisation (SEO), as well as analytics, feedback and reporting, so that we can learn from the results and, if necessary, modify the strategy.

We also enjoy building ‘smart’ applications. We can show varying content based on the knowledge that we have built up about a particular visitor. Another option is to allow each visitor to follow a different path within an application so that the message is conveyed ‘custom‑made’ to them and, similarly, so that you can ‘tailor’ your questions accordingly. The possibilities are endless.

BKC Media and Pharma marketing

BKC has a long history of working for pharmaceutical companies. There are very strict rules associated with marketing medication, and the pharmaceutical industry has very specific internal processes and protocols. We have acquired a great deal of expertise in this field: our familiarity with the regulations, our experience of the processes, and our knowledge of medical and substantive matters means there is much that we can achieve. We are happy to pool our thoughts in every area and to provide our support and assistance.

Among the products and services that we often provide to pharmaceutical companies are: 

eDetails

Online product presentations for GPs or specialists, often interactively. More

Detail aids

digital support for pharmaceutical sales representatives, in the form of an iPad app, for example. More 

eLearning

Online course material. For GPs or other professions in the health care sector, for example, who every year have to obtain a certain number of accreditation points. This material can also be used for internal training purposes. More

Video Productions and animations

Instruction material, for example, or patient testimonials, key opinion leader statements, and congress registrations. We can also develop and supervise 3D or other animations on how a particular form of medication works (Mode of Action) from the storyboard phase to the end-product. More

We can also develop and supervise 3D or other animations on how a particular form of medication works (Mode of Action) from the storyboard phase to the end-product.  More

Webcasts

Presentations or symposia that are posted on the internet, usually a combination of video and slides. We can broadcast the recording live and/or make it available afterwards (on demand). More